Atari announced they would begin breaking ground in 2020 on eight hotels dedicated to the classic video game brand. This led to a chain reaction — gamers immediately researching how to book early reservations. Already highlighted on maps is Phoenix, pegged as the first of the Atari game-themed hotels to break ground.
While the coronavirus pandemic has undoubtedly pushed back plans, there have been no official announcements on the company’s website. (Representatives did not respond to Parentology’s request for an interview.) But here’s what we do know about the endeavor.
The Icon Reimagined
The iconic Atari brand was founded in 1972 and has a portfolio of more 200 games and franchises, including Asteroids, Centipede, Missile Command, Pong, and RollerCoaster Tycoon. This makes it ripe for bringing multiple gaming fantasies to life.
So what can guests to the hotels expect? Per a press release from earlier this year, the company promises “…a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality). Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.”
The rights to build the video game-themed hotels belong to GSD Group, led by founder Shelly Murphy and partner Napoleon Smith III. For the vibe of these properties, Smith described it as “nostalgic and retro meets modern.”
“Let’s face it, how cool will it be to stay inside an Atari?!” he asked.
Word is, amenities could include themed rooms, as well as arcade bars and restaurants. On tap, too, designated areas for esports.
The Atari Hotel in Phoenix was rumored to begin construction this summer with a potential two-year completion before opening. Currently, the location being discussed is Central Avenue and Roosevelt Street. Other immersive properties are targeted for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.
And yes, there’s an area on the hotels’ website to sign up for news, events and updates.