Ever wish you could dive right into the pages of a Dr. Seuss book? Now you can. For a limited time this fall, you can enter the magical world of The Lorax, Horton Hears a Who, The Cat in the Hat, and more, with an interactive pop-up exhibition called the Dr. Seuss Experience.
The pop-up museum will open in Toronto, then move to Seattle, Boston, Houston, and several other US cities. The exhibit is currently in the works at Square One, a shopping center in Mississauga, Toronto, Canada. It takes up 15,000 square feet and is scheduled to open in late October.
The larger-than-life exhibition is centered around a maze based on childhood favorite Oh, the Places You’ll Go. This picture book, written by the late Dr. Theodore Seuss Geisel under the pen name Dr. Seuss, encouraged children to explore and follow their dreams, despite any challenges they face. The beloved story will be represented by thousands of multicolored, suspended balloons, pictured below in a digital illustration.
Photo: YouTube.com
The Dr. Seuss Experience website announces, “This Seuss-tacular sensory spectacle takes you on an awe-inspiring journey through nine different, visually stunning Dr. Seuss worlds. It describes the exhibition as “an imaginative and interactive immersion into the wondrous world of Dr. Seuss!”
Dr. Seuss Enterprises, founded by Audrey Geisel, the late widow of Dr. Geisel, is partnering with entertainment company Kilburn Live to make this exhibit a reality. Susan Brandt, president of Dr. Seuss Enterprises, told AP News, “I wanted to explore the books and bring the characters to life in a new and engaging way.”
The interactive experience has been in the works for over two years and is aimed at promoting literacy alongside some of Seuss’ strong messages to children. Kilburn founder and CEO reminded AP News that The Lorax teaches environmental stewardship, and The Sneetches presents a lesson of tolerance.
Each room of the temporary exhibit will bring an iconic Seuss book to life, from a forest of truffula trees from The Lorax to a working carousel for If I Ran the Circus. Fans of Horton Hears a Who! can get lost in a field of waist-high pink clovers — taller for kids, of course.
According to Boston Magazine, the exhibit is set to change in every new location, switching out some rooms for other Seuss favorites. And of course, How the Grinch Stole Christmas will make a special appearance for the holiday season.
Register at the link below for tickets and updates on this once-in-a-lifetime experience.
Dr. Seuss Experience — Sources
AP News
Biz Bash
Boston Magazine
Dr. Seuss Experience