The world has seen many, many soda flavors over the years. We still have the classic Coca-Cola many soda lovers known and love, but there are countless brands people have said goodbye to. Some varieties were ill-fated as limited-edition flavors, while others were discontinued due to unpopularity and low sales.
Some fizzled out instantaneously, some suffered slow deaths. And one iconic brand is now joining the ranks of discontinued sodas.
Tab is the most recent victim to make the list. It was introduced in the 1960s as Coca-Cola’s first venture into diet soda. After a 57-year run, Tab is now joining the ever-growing list of discontinued sodas. The decision comes after years of decreasing sales due to the popularity of Coca-Cola’s Diet Coke and the recent coronavirus pandemic.
“We’re forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades,” Kerri Kopp, the group director for Diet Coke at Coca-Cola North America, said in a press release. “If not for TaB, we wouldn’t have Diet Coke or Coke Zero Sugar. TaB did its job.”
It certainly did, and will now live on in the hearts of many soda lovers, just like these many other discontinued sodas.
Tab Clear was Coca-Cola’s contribution to the “clear cola” movement during the early 1990s.
It contained caffeine, making it stand out among other clear soft drinks, and was advertised to have the same flavor as cola. The drink fizzled out far more quickly than Tab did — it survived a single year.
Tab Energy was marketed as a low-calorie energy drink for the existing Tab brand. It was a pink “sweet and sour” beverage, which many described as a liquid Jolly Rancher. The drink had 95 milligrams of caffeine and five calories, with the original Tab having 31 milligrams of caffeine and less than one calorie.
They were targeted toward a female market with the slogan “Fuel to be fabulous.” The brand was gone from store shelves by 2008.
Tab Energy was hardly the only discontinued energy soda in the world. Keep clicking for more…