For the first time in nearly 20 years, some of the Girl Scouts’ uniforms are getting a makeover. The Girl Scouts of America have teamed up with the Fashion Institute of Technology (FIT) to make new uniforms for its Cadettes, Seniors, and Ambassadors. The 2020 designs are mean to be trendier to compliment young women’s current lifestyles.
The FIT class of 2020, including a Girl Scout alum, helped to design the new looks. One of the designers, Melissa Posner, says they talked to girls to find out what they wanted in new uniform designs. Their answer? more modern and functional clothing.
In an interview on the organization’s website, Posner says, “Our team focused on creating items that were trendy yet classic, and items that would not go out of style quickly.”
The designers also wanted to create uniforms that fit different styles and all body types.
What Does the New Uniform Include?
The new Girl Scouts’ uniform is all about variety and mixing and matching. For the first time, 18 interchangeable pieces are available for girls in grades 6-12, rather than just one standard uniform choice.
A denim jacket, green skater dress, drawstring joggers, and a zip-up hoodie are just a few of the pieces that are a part of the collection. These are in line with what girls that age are wearing today.
The sashes which are a staple of the Girl Scout uniform are still there, just with a modern touch. The new sashes have hidden smartphone pockets and the signature vests have been revamped to include pockets that are deep enough to fit the largest iPhone model.
In an interview on the organization’s website, designer Jenny Feng says, “We added these functional components without interfering with the manner in which badges are displayed. Girls can show off their affiliation while storing their necessities during events and activities.”
Cargo skirts made from stretchier, more comfortable fabrics have also been added.
Why the Changes?
Girl Scouts of the USA CMO Kelly Parisi tells Fast Company part of the reason behind the revamp was to encourage older girls to stay with Girl Scouts since there seems to be a dropping off point once girls hit middle and high school.
“The uniforms are just one way to keep up with this generation,” Parisi tells Fast Company.
Since the first Girl Scout uniform was made in 1914, the organization has done some makeovers. Khaki was a mainstay until about 1928. That’s when the Girl Scouts adopted their signature green color. In the past, the organization has also worked with fashion designers such as Bill Blass and Diane von Furstenberg on uniform designs.
Besides changing the uniforms to keep up with the times, The Girl Scouts are also increasing opportunities in STEM topics. Last year, more than one million girls earned badges in everything from robotics to creating algorithms. The group is also diving deeper into civics to appeal to young women with an interest in politics and activism.
No word if any changes are coming to the Daisy, Brownie, or Junior uniforms for Girl Scouts. The new collection is only available for preorder right now. Prices range from $10-$49 and available in sizes up to 3XL.