Humor and honesty are very attractive qualities. In friends, partners, and now in postpartum personal care. Frida Mom tells the truth, and even makes you laugh, about the recovery process after giving birth, whether via c-section or vaginal delivery.
With products such as the Upside Down Peri Bottle touted as the “bidet for your vajay,” and The Instant Ice Maxi Pad described as “one super chill double-date for your vagina,” Frida Mom is on the way to conquering unchartered territory in postpartum recovery for women.
Frida Mom is an offshoot of the Frida Baby brand. Founder and CEO Chelsea Hirschorn started Frida Baby in 2014 to address all the ick, poop, vomit, boogers, and rashes that come along with caring for your new adorable bundle.
But what about the mothers themselves? While there have been a lot of discussions about postpartum depression, who helps women with their bodies, with the blood, discharge, burning, and itching that comes during the postpartum period? After her second child, Hirschorn found herself taping together pads and ice packs like Dr. Frankenstein to relieve her personal post-baby plight. In that moment, she knew things could be done better.
“I’d gone through the postpartum recovery experience for the second time and was equally as disenchanted with the recovery process and the postpartum experience I’d had the first time,” Hirschorn tells Parentology. “Nurses were still recommending DIY padsicles, sitting on wee-wee pads, and burn spray.”
Hirschorn had to visit several stores and scour multiple aisles for different products. And even then, she wouldn’t necessarily be able to find everything she needed. “That was the most frustrating part of the experience for me that, unfortunately, women have just had to resort to,” she says.
And, needless to say, getting help or advice at a store could also be hit or miss – assuming you’d even want to speak to the high school-aged employee about your postpartum challenges.
Hirschorn started talking about it with friends. She wanted to know why no one was sharing the raw, gruesome details of what really happens to a mother post-pregnancy. Why, she wondered, was the whole experience feeling shrouded in mystery.
“There is a general lack of knowledge and ability to prepare for what’s really about to go down,” she says. “You don’t know what’s normal or not because no one is talking about it. Whether it’s your first [pregnancy] or your third, it’s just such an isolating experience with such a lack of information and transparency.”
So, if no one else would address the need, then Hirschorn would. From bleeding, swelling, and burning while peeing, to having walnut-sized hemorrhoids, Hirschorn covered it all. She created a one-stop-shop where women can get everything they need to navigate the physical recovery part of the postpartum months – a.k.a. the “fourth trimester.”
Since launching the new brand, Frida Mom has taken off. Celebrities like Amy Schumer, Ashley Graham, Daphne Oz, and Arianna Huffington are all spreading the word on these revolutionary products.
While Frida Mom products like the Postpartum Recovery Kit aren’t magic, they can help ease those aches and pains during postpartum recovery. And with Frida Mom products available directly through the company website, on Amazon, Buy Buy Baby, and in select Target stores nationwide, it’s offering easy access for everyone.