One of the most challenging and stressful aspects of last year’s COVID-19 lockdowns was the postponement of family gatherings for special occasions. However, with vaccines now available and case numbers falling, many can’t wait to gather with their loved ones once again. A new survey conducted by Snapchat has found that the platform’s users are more than ready to celebrate Mother’s and Father’s Day — in person.
The company shared the results on April 15. It indicated that for 9 out of 10 users, the upcoming holidays are more important than ever in 2021. According to the data, 75% of users plan to celebrate both occasions, with 81% highlighting the importance of celebrating in-person this year.
The poll indicated that 67% of users in the US are already planning in-person celebrations, along with 53% of users worldwide. However, nearly half of all users said that they would be sending a gift in lieu of gathering face-to-face.
What Do Snapchat Users Have Planned?
The survey also provided information on how Snapchatters go about planning celebrations and looking for gifts. Like many of us, 40% of Snapchat users confide in their siblings for help with celebration ideas. However, a third of users in the US, Canada and Australia prefer to cut to the chase and ask their parents how they wish to celebrate.
As for gifts, 55% of global Snapchatters say they plan to buy their parents traditional gifts like cards or flowers. Users in the UK seemed the most likely to opt for traditional gifts, with 67% planning along those lines. They’re followed by the US with 65% and Norway with 64% of users going traditional.
However, other users plan to celebrate with a nice dinner. According to the data, 59% of users said they were planning to either cook dinner for their parents or take them out to eat. This option was especially popular with users in Malaysia (79%), Canada (73%) and the US (72%).
Meanwhile, about a third of Snapchat users said they were planning acts of kindness to celebrate. Of these, 37% plan to celebrate by making breakfast in bed, while another 33% are planning at-home experiences like spa days or picnics.
Homemade gifts are also a popular idea on the platform. According to the survey, nearly half of all Snapchatters in India, Germany, Italy and Canada plan to craft something to give to their mothers and/or fathers on their big days.
Planning With Technology
Fittingly, about 2 in 5 Snapchat users say they will use their phones to research gifts, including about half of all users in Australia, the UK and Mexico. Most users (70%) also plan to incorporate Snapchat into their celebrations by sharing videos and photos with special Lenses and Filters.
Of course, every major holiday has its procrastinators, and Snapchatters are no different. According to the survey, 69% of Snapchat users worldwide typically start planning their celebrations two weeks or less prior to the occasion. About of third of users say they’ll even wait until less than a week prior to plan.
All in all, the results indicate a sense of hopefulness among Snapchat users about the future. According to the platform, 3 in 4 users report feeling more optimistic now than they did last year. With an end to the pandemic finally in sight, its easy to see why Snapchatters are gearing up to go all-out in celebrating their parents in 2021.