Anyone that has kids knows gaming is a big industry. According to WePC, the gaming industry is expected to be worth over $90 billion in 2020 in the U.S. alone. It’s estimated there are over 2.5 billion gamers in the world. While gaming is big business, it can also cause physical stress on the body. To capitalize on this opportunity, IKEA, one of the world’s largest retailers, has teamed with UNYQ, a leader in the medtech sector, to introduce a line of ergonomic gaming accessories.
The new products will be 3-D printed and customizable. IKEA tells Parentology it, “Initially wants to improve the life of gamers.” But the hope is this technology will lend itself to other areas and products. While gaming is the first stop, IKEA hopes to utilize this kind of personalization to people with other specific physical needs.
“The ambition is that new learning from personalization for gamers will lead to solutions also for people suffering from, for instance, physical disabilities or physical strains,” the Scandinavian company says.
Along with the possibility of helping people, the line of accessories called UPPKOPPLA, will also be sustainable. Because the accessories are custom-created, they’ll minimize waste, shorten the supply chain and transport.
For its part, UNYQ is equally excited about bringing its technology to the partnership, “This is such an exciting opportunity for UNYQ,” CEO Eythor Bender said in a press release. “We have always been focused on making choice, design and customization available for as many people as possible. To be able to have this collaboration, which aims at both customizing equipment for gamers as well as making that design and innovation accessible to all through the IKEA concept is truly amazing.”
While the initial offerings will be limited to gaming accessories, the excitement for what it means to the future is palpable. Michael Nikolic, Creative Leader at IKEA Sweden tells Parentology. “We’re looking forward to customizing other kind of products for more groups of people.”