Mother’s Day gifts are great, but sometimes the best Mother’s Day is one spent sans kids.
Kraft, often a parent’s meal mainstay, is offering up a pretty great idea for Mother’s Day. The company is calling it Kraft’s Mother’s Day Away.
The company’s statement is decidedly unsentimental, but sincere: “Leave the mothering to someone else and enjoy a day of no meltdowns, no diaper changes and no going to the bathroom with the kids pounding on the door. What bliss!”
Kraft’s head of marketing, Sergio Eleuterio, agreed. “With Kraft ‘Mother’s Day Away’ we are giving moms across the country the chance to have what they secretly really want: some time for themselves,” said Eleuterio in a statement.
Not everybody has a favorable view of Kraft’s offer. Fox Business called it a “stunt,” saying it’s “an effort to give them (moms) more ‘me time.’” The conservative site sees it as a way to “deflect news coverage of the food maker’s plan to restate more than two years of financial results after some of its employees engaged in misconduct.”
Most other media outlets aren’t so negative. The Today Show’s Today.com termed the reimbursements “one delicious offer.” And, financially, it’s not a bad treat. A good babysitter averages $15-$20 per hour, and Kraft will foot the bill for five or six hours of grown-up time. That’s enough time to go to lunch, get a manicure, or even enjoy a long, luxurious massage.
Interested? Just book a babysitter for Mother’s Day this Sunday. Then, starting on Mother’s Day, you visit the Kraft site (link below), submit your babysitting receipt, and Kraft will reimburse you—up to $100 worth of childcare.
There are a few rules. It’s for parents aged 18 or over. Kraft is honoring this offer until 11:59 ET until 5/19/19 and putting a cap of $50,000 on the reimbursements, so get your receipts in early. And, following verification, you’ll have to wait six to eight weeks for shipment of the money.
Sources
Kraft Mother’s Day Away
Fox Business
Today.com