Earlier this month, Roku announced the launch of its Kids & Family programming. The free and premium subscription entertainment platform will deliver 7,000 movies and television episodes through this recent update. Also launched — parental controls via PIN-playback controls, which allow parents to control content and screen time.
In a press statement, Roku’s Vice President of Programming and Engagement Rob Holmes said, “We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options.”
Roku Kids & Family will feature TV series, movies, live linear and short-form videos. In the mix will be kids’ entertainment from partners Hopster, Mattel, Hasbro and Zoomoo, including shows like Super Mario Brothers, Care Bears, The Cat in the Hat and Lionsgate’s Leapfrog. Fans of pocket.watch’s Ryan’s World can anticipate five, 22-minute episodes exclusive to Roku.
Also on tap, Premium Subscription programming from partners including Noggin, HBO and STARZ where families can catch family favorite fare like Peppa the Pig and Dora the Explorer, along with films like Muppets Take Manhattan.
Viewers will face fewer ads via Kids & Family; about 40% of what runs on traditional television. Among ads they will see are those from LEGO Systems.
“Roku offers a custom experience that will help us connect with our kid and family audiences, who are consuming content on an evolving array of platforms,” Michael McNally, senior director at the LEGO Group said in Roku’s press release. “We’re thrilled to be the exclusive sponsorship partner in Kids & Family on The Roku Channel.”
Roku’s new Kids & Family section is available for streaming now.