New Sensitive Teeth Toothpaste Rocks Dental Industry

Great News for People Who Suffer from Sensitive Teeth

by Eric Sanchez
sensitive teeth toothpaste

If you have sensitive teeth, you’re not alone. A study published in The Journal of the American Dental Association (JADA) revealed that 1 in 8 people suffer from it. While conventional toothpastes formulated for sensitive teeth can offer some relief, it’s often temporary because the effective agent washes away with your saliva – usually within an hour of brushing.

But that’s about to change.

Dr. Collins BioMin toothpaste has just been released in the United States. This is an innovative, controlled-release toothpaste specifically designed for sensitive teeth, and it’s unlike anything else on the market. Rather than containing ingredients that essentially numb the tooth, this formulation deposits calcium and phosphate ions on the tooth surface to replace lost mineral content.

What’s more, it’s so effective that it just received FDA 510K approval, substantiating its claims to relieve tooth sensitivity.

How It Works

After brushing with Dr. Collins BioMin toothpaste, the active ingredient binds to the tooth surface. These fine particles gradually dissolve over several hours, constantly releasing calcium and phosphate ions. The ions work with the saliva in your mouth to deposit hydroxyapatite, a mineral very similar to natural tooth enamel, onto the tooth surface. This essentially forms a protective coating over your tooth. The hydroxyapatite also plugs the microscopic dentine tubules – tiny tubes or canals in your tooth – and prevents the fluid flow that causes hypersensitivity.

toothpaste for sensitive teeth

Studies at Queen Mary University in the United Kingdom have shown that this new mineral is created in less than an hour after brushing, but the process can continue for up to 12 hours! Likewise, studies around the world have shown that BioMin acts not only on the surface enamel but penetrates deeper into the subsurface, restoring the lost tooth mineral below.

The surprising news is that the effective formulation in Dr. Collins BioMin toothpaste isn’t new. The product was initially launched in the UK back in 2016, and was quickly marketed throughout Europe, the Middle East, and Asia. Dr Colin Suzman, a California dentist and founder of Dr. Collins Inc, knew of the product and worked with regulators to get it approved for US consumers.

“We immediately recognized the positive impact this advanced technology could have for people who suffer from sensitive teeth,” says Dr. Suzman. He adds that the toothpaste is free of fluoride, as well as SLS, a foaming ingredient known to cause irritation to the gum tissue in some cases. “It’s great to offer a really effective sensitivity treatment that seals exposed dentine, unlike traditional potassium nitrate-based alternatives which do nothing more than temporarily numb the nerve endings in the tooth.”

And the best news? You don’t need a prescription to get BioMin.

Dr. Collins products – toothpastes, the hugely popular Perio Toothbrush, and now the BioMin toothpaste for sensitive teeth – are distributed through a variety of channels, including and Dr. Collins is also a top seller on, where it’s currently available for single purchase or Subscribe & Save discounts.

“This fills a gap in the US toothpaste market that the major sensitivity brands just weren’t considering,” Suzman says.

Having sensitive teeth can really hurt your quality of life. Fortunately, with Dr. Collins BioMin toothpaste, it doesn’t have to be that way.