Everyone knows about Black Friday, the biggest shopping day of the year. It always draws huge crowds, and every big company partakes. But you might not have heard of Small Business Saturday, which happens the day after. Though it might not have the same mass following, it’s an important day to show love to small businesses by supporting their hard work.
Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. It happens every year on the Saturday after Thanksgiving, the last Saturday in November. The official holiday was coined by American Express (Amex), which encourages customers to support businesses of all sizes. And Amex’s commercial campaigns for Small Business Saturday definitely play to the heart.
This year is the 10th anniversary of Small Business Saturday. The holiday helped start the “Shop Small” movement, which is about supporting small businesses all year long.
“Every time you pick up a coffee at your local café, grab lunch at the mom-and-pop shop, or buy a new bag from a local store, you’re making an impact in your community,” the American Express Small Business Saturday page says.
They add that for every dollar spent at a small business in the US, approximately 67 cents stays in the local community.
American Express also sponsored a docuseries about small businesses to raise awareness. “Fewer small businesses are opening and staying open,” the announcement said. “To be successful requires an abundance of grit, passion and determination.”
You can watch the docuseries at SavingMain.com. To check out more info on Small Business Saturday and find small businesses participating near you, search the hashtag #SmallBusinessSaturday.