Target has a special treat in store for families of children with special needs: adaptive Halloween costumes. The new line by the retailer’s Hyde & EEK! Boutique brand includes four disability-friendly costumes and two themed wheelchair covers. Children can choose to be a shark, unicorn, princess or pirate, complete with coordinating wheelchair covers for the princess and pirate costumes.
What Is an Adaptive Costume?
This is not Target’s first foray into adaptive clothing. The company already has two brands that offer choices to accommodate children with special needs.
“We’ve seen how little design details in our Cat & Jack adaptive apparel and Pillowfort sensory-friendly pieces can have a huge impact,” says Julie Guggemos, senior vice president, Owned Brand Management and Product Design, Target, in a press release. “Now we’re bringing that same spirit of inclusivity to our new Hyde & EEK! Boutique kids’ costumes.”
So, what are the details that make these costumes a great fit?
For children who use wheelchairs, the princess and pirate outfits are designed with openings in the back for ease-of-wear. In addition, the wheelchair covers come with simple hook-and-loop closures for a quick and secure fit.
The unicorn and shark outfits, which are available in toddler and kid sizes, feature a hidden opening in the front for convenient abdominal access. Children with sensory sensitivities can also take advantage of the removable hood, tail, fins, and wings as needed. Flat seams and tag-less designs further ensure comfort to last through a full night of trick or treat adventures.
And to add to the parents’ comfort, the price-point ranges from $20 – $45 per piece.
The adaptive Halloween costume line is only sold online, but purchases can be shipped to your local Target store for pick-up.
Adaptive Halloween Costumes – Sources
Target Corporate: A Bullseye View
Target Online
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