Since its launch in January of 2014, The Dodo has been a hub for animal-lovers and advocates far and wide. The company has had major successes from its short videos on Facebook, leading them to move to other streaming services. With over one billion views across various platforms, The Dodo is investing in children’s programming with Dodo Kids via YouTube. The YouTube channel will be the official source for fun-loving animal content.
Beginning with Netflix
In July, The Dodo kicked-off their kid-friendly programming with “Izzy Bee’s Koala World,” on Netflix. Originally a part of The Dodo’s Animal Planet show, “Dodo Heroes,” the series features 11-year-old Izzy Bee who rescues koalas with her family.
The Dodo’s YouTube Channel
Similarly, The Dodo’s YouTube channel features compelling narratives and their signature engaging videos.
The Dodo claims, ” [Dodo Kids will have] the same fuzzy, lovable, super cute animals — but with dynamic new storytelling elements like fun voiceover, kid hosts and lots of colorful graphics that make the stories perfect for kids.”
The channel spotlights three family-friendly shows “Best Animal Friends,” “Rescued!,” and “Dodo Sing Dodo Dance.”
Inspired by their series “Odd Couples,” Dodo Kids will debut “Best Animal Friends,” which showcases unlikely BFF pairings.
As featured above, seven-year-old Roman presents kids with an exciting and heartwarming rescue in each episode of “Rescued!”
“Dodo Sing Dodo Dance” sheds the spotlight on animals from The Dodo paired with catchy tunes and vibrant music videos.
A Vision for Dodo Kids
Izzie Lerer, The Dodo’s founder and chief creative officer, told Digiday the company had many aspirations for it’s new YouTube platform.
“[Dodo Kids] is such a natural brand extension,” Lerer said. “We were getting so much feedback from our audience that this is natural viewing for kids, that there was co-viewing of the content.”
Lerer admits YouTube’s hazy brand safety concerns are what encourages The Dodo to opt for their YouTube Kids App.
Moving forward, Dodo Kids is expected to provide a kid-curated experience for families. Their plans include more long-form pieces for their Netflix viewers and more series on YouTube.