4. Professional Networking
Social media plays a significant role in business. With 92% of companies reporting they use social media for recruiting, it makes sense to be active and professional on various platforms. Teens can get a jump start on their career plans by creating a LinkedIn account and connecting with professionals and companies.
5. It Helps Fuel the Global Economy
According to Media Marketing, global social media ad spending will hit $50 billion in 2019. The amount of revenue generated via social media in 2018 exceeded $23 billion, which proves social media can have a huge impact on the global economy — an economy that impacts young people more and more every day.
CONS OF SOCIAL MEDIA
1. It’s Become a Hotbed for Marketers and Advertisers
In his book Culture of Connectivity: A Critical History of Social Media, José van Dijck explores how once social media gained the capacity to be monetized, marketing and advertising professionals began using it to target audiences and push branded content. Over a decade later, social media advertising is ubiquitous and better targeted than ever thanks to all users’ data — and teens offer up a LOT of data.
For some, getting targeted advertising can be helpful. It can also be used to exploit the audience.