Paying for college can be daunting, to say the least. A look at statistics shows Americans alone owe $1.5 trillion in student loans. It’s easy to see why with price tags for four-year public universities averaging around the $10,000 and private institutions inching past $35,000. Devoid of scholarships, loans — be they from families or banks — and jobs that don’t meet tuition marks, not to mention costs of living while enrolled in schools, students are looking for alternatives. Enter the sugar daddy dating app.
One such dating app is SeekingArrangement, which released its annual report of the Fastest Growing Sugar Babies Schools. “‘Sugar Baby University’ is actually the name of a marketing campaign [from 2015] to release data on top schools with students who are on the sugar dating scene,” Kimberly De La Cruz, a spokesperson for SeekingArrangement tells Parentology. “It was created because our demographic was overwhelmingly college-aged students.”

How many students use a sugar daddy dating app?