Seeking Arrangement seems to break the mold of what is typically considered a sugar daddy. On his site Ask Brandon Wade, the founder and CEO says “the term ‘sugar daddy’ is no longer reserved for the aging millionaire. It’s becoming a lifestyle embodied by young, single men who have a genuine, vested interest in adding value to their partners’ lives.”
Regardless of what side of the fence you’re on, De La Cruz wholeheartedly believes there’s a seismic shift in how we encounter love, dating and sex — and that sugar dating lies at the intersecting point.
“It was brilliant when Tinder and Bumble launched,” De La Cruz says. “You could swipe all day long, but at the end of the day, there was no quality to that quantity. How are that photo and one-line blurb going to tell you anything substantial you would want to know about that person?”
“Our profiles are blunt and upfront, so you already know that they’re ok with you seeing them once a week, or that they’re married, for example. It’s more selective, so every encounter will be genuine and a good fit for you.”
“Everyone is busy, everyone has to work. There’s no such thing as a single income family anymore,” says De La Cruz. “As a society, we’re moving away from monogamy as the end-all-be-all of relationships. Realistically, it makes sense to have multiple partners or date someone without the expectation of moving in together or meeting their family, particularly for Millenials.
“Sugar dating, in general, is the answer to modern dating,” says De La Cruz. “I think in a few years, this will be how we date, how we meet people. I really believe that.”