In direct response to the racial injustices impacting our country, rapper/actor Chris “Ludacris” Bridges and entertainment company KidNation released the new music video “Get Along” today. Using kids as the featured performers and shot home-movie style, the video teaches about the importance of love and inclusivity.
“KidNation was built on the foundation of enrichment through entertainment for the next generation. With everything going on in this world, we felt extremely passionate about releasing ‘Get Along’ early,” said Co-Founder, Chris “Ludacris” Bridges in a press release. “The message is simple, but needed now more than ever. You tell your kids how important it is to lead with love. Somewhere along the way, we sometimes forget that. We’re going to let the kids remind you. Let’s ‘Get Along’.”
Check out part of “Get Along” here, then scroll down to learn more about the project.
KidNation’s mission is to provide wholesome and high-quality entertainment for children everywhere. It’s the brainchild of Bridges and entertainment attorney/music executive Sandy Lal, and set to launch later this year. But with the recent killing of George Floyd and the subsequent protests, the company decided to release this video now.
“There’s too much division in the world,” said KidNation co-founder, Lal, in a press release. “Kids see past our differences. They look beyond what we’re told separates us. They know how to get along, so let’s take a lesson from them.”
Indeed, while the press release notes that the video is intended to “instill acceptance in kids and prevent racism before it even starts” — which implies that it’s primarily for kids — the video actually speaks volumes to adults as well.