Those reluctant heroes from the 2010 movie Despicable Me — Gru and the Minions — are starring in a PSA to keep you safe from the coronavirus and COVID-19. It comes from The World Health Organization (WHO), the United Nations Foundation, and animation studio Illumination, which produced the original movie and subsequent sequals.
The PSA is super fun, funny, and even stars voice actor Steve Carrell as Gru. And the lovable Minions, of course. Check it out below, then learn more about the campaign under the short.
About the PSA
The Despicable Me franchise is globally recognized, which is one of the reasons why the WHO teamed up with Illumination to make this video happen.
“At this challenging time, we must find all ways possible to provide hope to people while sharing advice that can protect our health,”Dr. Tedros Adhanom, Director-General of the World Health Organization said in a press release. “WHO is excited to be working with Illumination and Steve Carell and the joys of the Minions and Gru to promote the importance of physical distancing, keeping active and connected, and being kind and compassionate to overcome COVID-19.”
The PSA will also be translated into multiple languages, including Spanish, French, Portuguese, Arabic and others. Of course, one of that could have happened without the support of Illumination and Comcast/NBCU, which owns the Despicable Me characters.
“Storytelling is a powerful tool to accelerate positive social change in the world. It is an honor to partner with the WHO and UN Foundation to remind people around the globe to protect themselves, each other and our communities during this pandemic. I am also appreciative to Participant for helping to organize the collaboration and to my partners at Comcast/NBCU for helping to amplify this important message,” said Illumination Founder and CEO Chris Meledandri.
The Gru and Minions COVID-19 PSA was produced in support of the COVID-19 Solidarity Response Fund for the WHO. According to the fund’s website, donations made on the site support the WHO’s work, “including with partners, to track and understand the spread of the virus; to ensure patients get the care they need and frontline workers get essential supplies and information; and to accelerate research and development of a vaccine and treatments for all who need them.”
For more information or ways to donate, please video the COVID-19 Solidarity Response Fund for WHO website.