Many parents find managing screen time increasingly difficult. Now, with more parents working from home than ever before, educational shows can be a good activity to keep kids occupied, but utilizing a screen to occupy your child’s time can still leave many parents feeling guilty. That’s where the WizUp App comes into play.
Designed for kids ages 2-11, WizUp allows parents to control the shows their children watch and the amount of time they watch the programs, all while reinforcing educational concepts. The app stops kids intermittently throughout the show to ask age-appropriate questions that must be answered before kids can continue viewing. The questions provide a way to organically test elementary school concepts in a variety of subjects.
WizUp App Origins
Aleem and Natasha Kanji, two working parents who faced this same struggle developed the app to maximize the learning opportunities of educational programming and alleviate parental guilt.
“As two full-time working parents navigating through the pandemic, devices proved to be our ‘go-to’ to help our boys calm down or keep them quiet during a meeting we had to attend,” the two told Parentology in an email interview. “Screen Time always worked, but we also felt guilty knowing what our boys were watching wasn’t engaging or educational.”
The Kanjis began their quest to find a better way and WizUp became a reality. The couple has utilized the app with their own 3- and 6-year-old children and have found that they’ve gained additional insight into where their kids are academically. “We can use the app’s reporting features to understand the areas where they are struggling, which allows us to better assist in their education particularly during these summer months.”
According to the Kanjis, WizUp is also designed to allow parents to feel completely comfortable with what their kids are watching. Parents choose what content is accessible to their child while using the app. Likewise, the WizUp content library features thousands of hours of kid-friendly programming like PBS Kids, Netflix Jr., Marvel HQ and LEGO that stream directly through the app. Parents can have up to five users on the app and are able to customize each child’s profile so that programming and learning tools are appropriate for the age.
The Kanjis used their own guilt and frustration with the battle over screen time to develop something that could help other parents — even though they didn’t really understand that world. “At the time, we didn’t know anything about apps and software programming, but we pressed on anyway because we were determined to find an educational approach to screen time that also kept the boys safe and engaged,” they explain.
WizUp offers parents a structured solution to monitor and feel good about the time that their kids spend in front of a screen. Learn more on the WizUp App website. Learn more in the explainer video below.